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Influencer is the new MODEL

Even before the pandemic, (when brands started to reach out more to influencers who could create their own content without a whole team of production), the world of influencers had taken over the world of marketing. With their mass of followers, influencers changed the game and took a whole part into brands’ marketing budget.

The professionalization of the status of Influencer made them reach out to real photographers in order to make their content more premium and to catch brands’ attention for new collaborations.